Campari Negroni

When liquorist Gaspare Campari invented the red aperitif in 1860 in Milan, Italy he couldnt have imagined what a large player the Campari Group would become. His bars and liqueurs soon became known far and wide, but it wasnt until his son Davide took over that the company got the focus it needed. He built the brand around two drinks the Campari bitter and Cordial Campari channeling all the marketing into making them known worldwide. It was in 1932 that Campari Soda would launch in its signature bottles that have remained the same to this day.It was in the 1990s that the group began to expand considerably, acquiring several iconic liqueur, vodka, gin, rum, tequila, whiskey, cognac, wine, and mixed-drink brands. Today the company is the 6th largest player in the world with 18 manufacturing plants around the globe as well as several wineries. Its headquarters are located in Sesto San Giovanni, Italy, where their very first plant was built in 1904.The recipe of the iconic original Campari from 1860 remains a closely-guarded secret to this day. It was made famous by its signature vibrant red color, intense aroma, and distinctive bitter taste that make it an invaluable ingredient in countless cocktails including the Negroni. Now the Campari Negroni ready-to-drink cocktail takes the guesswork out of the equation. Its a conveniently bottled version of the famous Italian cocktail that was invented in 1919 when Count Negroni figured he would prefer some gin instead of soda in his Americano. One part London dry gin, sourced from the UK, one part Campari, one part Vermouth Rosso, its a classic with a balance of juniper, herbs, citrus, and bitterness.Grab a bottle today!