HIRSCH

Hirsch Whiskey is named after Adolf Hirsch, a former executive of the Schenley Co. who bought some aging barrels of bourbon from the famed Michters Distillery before it closed in 1988. It was in 1974 that Hirsch first imagined the spirit that would become legendary over the years. Its unique and turbulent history would prompt Charles K. Cowdery to write the book The Best Bourbon Youll Never Taste, centered around this mythical bourbon.Today the brand is owned by the San Francisco-based distiller and importer Hotaling and Co. They aim to bring back the famous name with premium expressions. "With this reintroduction, we invite people to take a journey into the world of bourbon and discover what makes HIRSCH legendary. THE HORIZON takes the first step into the future of HIRSCH, with additional expressions planned to round out the collection," says Hotaling and Co. President and CEO Dan Leese.Hirsch The Horizon expression is made to embody the spirit of adventure, the lifelong search for new experience chasing the horizon. Its a blend of 2 straight bourbons. Distilled in Lawrenceburg, Indiana, 94 percent of the blend is a 4-year-old juice with a traditional (75 percent corn, 21 percent rye, 4 percent barley malt) mash bill, while the remaining 6 percent is a 6-year-old rye-heavy whiskey. Bottled at 92 proof, its a traditional, complex, and incredibly well-balanced offering that is equally stunning neat or on the rocks.Pick a bottle up today!